Hello! I’m Siddhi.

Dedicated to crafting exceptional digital experiences

01

Process

01

Discovery and Strategy.

  • The first part of my process is about learning the industry.

  • Map an approach to meet the business's design objectives.

01

Discovery and Strategy.

  • The first part of my process is about learning the industry.

  • Map an approach to meet the business's design objectives.

01

Discovery and Strategy.

  • The first part of my process is about learning the industry.

  • Map an approach to meet the business's design objectives.

02

Wireframe and Design.

  • Create wireframes to get alignment on the strategic direction, interaction, and the functional requirements.

  • Explore the art direction and animation for the experience, ensuring it aligns with your target audience and brand personality

02

Wireframe and Design.

  • Create wireframes to get alignment on the strategic direction, interaction, and the functional requirements.

  • Explore the art direction and animation for the experience, ensuring it aligns with your target audience and brand personality

02

Wireframe and Design.

  • Create wireframes to get alignment on the strategic direction, interaction, and the functional requirements.

  • Explore the art direction and animation for the experience, ensuring it aligns with your target audience and brand personality

03

Build

  • Finalize the prototypes and run a usability test and iterate.

  • Partner with cross functional teams to bring the vision into reality.

03

Build

  • Finalize the prototypes and run a usability test and iterate.

  • Partner with cross functional teams to bring the vision into reality.

03

Build

  • Finalize the prototypes and run a usability test and iterate.

  • Partner with cross functional teams to bring the vision into reality.

04

Deliver

  • Create a design system language to ensure effective development.

  • Compile and sent the project assets and guidelines on time.

04

Deliver

  • Create a design system language to ensure effective development.

  • Compile and sent the project assets and guidelines on time.

04

Deliver

  • Create a design system language to ensure effective development.

  • Compile and sent the project assets and guidelines on time.

03

Work Experience

JUN, 2024 - Current

UI/UX Designer, Rebecca Everlene Trust Company

Revamping an educational website for kids by conducting user research, usability testing, and developing wireframes and prototypes. Partnered with cross-functional teams to ensure design feasibility and business alignment. Developed a web application for a new product launch by conducting market research, creating personas, and designing high-fidelity mockups and prototypes using Figma.

JUN, 2024 - Current

UI/UX Designer, Rebecca Everlene Trust Company

Revamping an educational website for kids by conducting user research, usability testing, and developing wireframes and prototypes. Partnered with cross-functional teams to ensure design feasibility and business alignment. Developed a web application for a new product launch by conducting market research, creating personas, and designing high-fidelity mockups and prototypes using Figma.

JUN, 2024 - Current

UI/UX Designer, Rebecca Everlene Trust Company

Revamping an educational website for kids by conducting user research, usability testing, and developing wireframes and prototypes. Partnered with cross-functional teams to ensure design feasibility and business alignment. Developed a web application for a new product launch by conducting market research, creating personas, and designing high-fidelity mockups and prototypes using Figma.

NOV, 2020 - JUL, 2022

UX Designer, Tata Consultancy Services

Collaborated with engineers to enhance the Design System and product experiences for 3 major B2B clients, increasing usability efficiency and achieving a 30% increase in brand consistency by standardizing typography and integrating elegant design solutions. Defined and implemented user personas, market analysis, affinity mapping, journey maps, and scenarios to guide design decisions, improving the user interface by 75% for better navigation. Led a team to enhance HRMS modules in an agile setup to create high-quality designs and conduct usability testing. Delivered over 50 high-fidelity prototypes and wireframes using Adobe XD and Figma, accelerating project completion rates and improving user experience.

NOV, 2020 - JUL, 2022

UX Designer, Tata Consultancy Services

Collaborated with engineers to enhance the Design System and product experiences for 3 major B2B clients, increasing usability efficiency and achieving a 30% increase in brand consistency by standardizing typography and integrating elegant design solutions. Defined and implemented user personas, market analysis, affinity mapping, journey maps, and scenarios to guide design decisions, improving the user interface by 75% for better navigation. Led a team to enhance HRMS modules in an agile setup to create high-quality designs and conduct usability testing. Delivered over 50 high-fidelity prototypes and wireframes using Adobe XD and Figma, accelerating project completion rates and improving user experience.

NOV, 2020 - JUL, 2022

UX Designer, Tata Consultancy Services

Collaborated with engineers to enhance the Design System and product experiences for 3 major B2B clients, increasing usability efficiency and achieving a 30% increase in brand consistency by standardizing typography and integrating elegant design solutions. Defined and implemented user personas, market analysis, affinity mapping, journey maps, and scenarios to guide design decisions, improving the user interface by 75% for better navigation. Led a team to enhance HRMS modules in an agile setup to create high-quality designs and conduct usability testing. Delivered over 50 high-fidelity prototypes and wireframes using Adobe XD and Figma, accelerating project completion rates and improving user experience.

DEC, 2019 - JUL, 2020

UI/UX Designer, Iauro Systems Pvt. Ltd.

Crafted user-friendly experiences for a Food Delivery App, reducing user issues and boosting app engagement through systematic design thinking methodology, and enhancing user experience with usability testing and gamification. Developed and iteratively refined UI guidelines for the Digital Experience Team, maintaining a global UI Kit that increased design consistency by 35%. Coordinated minimal design graphics for social media and facilitated over 5 workshops on Design Thinking and tools like Figma, UserZoom, Hotjar, and Optimizely.

DEC, 2019 - JUL, 2020

UI/UX Designer, Iauro Systems Pvt. Ltd.

Crafted user-friendly experiences for a Food Delivery App, reducing user issues and boosting app engagement through systematic design thinking methodology, and enhancing user experience with usability testing and gamification. Developed and iteratively refined UI guidelines for the Digital Experience Team, maintaining a global UI Kit that increased design consistency by 35%. Coordinated minimal design graphics for social media and facilitated over 5 workshops on Design Thinking and tools like Figma, UserZoom, Hotjar, and Optimizely.

DEC, 2019 - JUL, 2020

UI/UX Designer, Iauro Systems Pvt. Ltd.

Crafted user-friendly experiences for a Food Delivery App, reducing user issues and boosting app engagement through systematic design thinking methodology, and enhancing user experience with usability testing and gamification. Developed and iteratively refined UI guidelines for the Digital Experience Team, maintaining a global UI Kit that increased design consistency by 35%. Coordinated minimal design graphics for social media and facilitated over 5 workshops on Design Thinking and tools like Figma, UserZoom, Hotjar, and Optimizely.